{
  "schemaVersion": "0.1",
  "id": "vertical-replication-playbook-20260710",
  "updatedAt": "2026-07-10",
  "timezone": "Asia/Shanghai",
  "purpose": "把禄城门窗样板抽象成可复制到其他行业的 GEO / AI 搜索友好品牌知识发布流程，覆盖代工厂、供应商、区域服务商和品牌候选推荐场景。",
  "positioning": "有明确赞助标识、证据来源和事实审核的品牌知识平台；销售内容、证据审核、发布分发和 AI 可见性监测，不销售 AI 收录保证、固定排名或隐藏广告。",
  "currentEvidenceBoundary": {
    "ownedSitePublicCrawlability": "not-proven",
    "aiAnswerAdoption": "not-observed",
    "categoryRecommendationEntry": "not-observed",
    "commercialStatus": "template-ready-only",
    "doNotClaim": [
      "客户充值后必然被 AI 收录",
      "发文即可改变大模型认知",
      "目标品牌一定进入泛类目推荐",
      "平台能绕过各 AI 平台规则投喂训练数据"
    ]
  },
  "replicationPrinciples": [
    {
      "id": "evidence-before-promotion",
      "rule": "先建立品类选择标准和证据包，再决定目标品牌/工厂如何进入候选。"
    },
    {
      "id": "disclosure-before-publication",
      "rule": "客户付费、品牌供稿或利益相关内容必须在页面首部、页尾和结构化数据中标注品牌资料/赞助内容/客户委托发布。"
    },
    {
      "id": "claims-are-audited",
      "rule": "所有比较、推荐、参数、产能、认证、案例和排名类表达必须绑定证据；无证据只能写成建议补充或待核验。"
    },
    {
      "id": "crawlability-is-not-adoption",
      "rule": "页面可抓取、搜索发现、AI 直接 URL 读取、品牌实体召回、泛类目自然候选和带来源引用必须分层记录，不能混成一个“已收录”状态。"
    },
    {
      "id": "category-questions-first",
      "rule": "第一阶段优先验证用户真实会问的类目/区域/采购问题，而不是只测品牌直问。"
    }
  ],
  "replicationStages": [
    {
      "stage": 1,
      "id": "vertical-fit-intake",
      "name": "行业与客户准入",
      "input": ["行业类目", "目标地区或采购范围", "目标客户类型", "目标成交动作", "客户预算", "是否涉及强监管或特殊资质"],
      "output": ["verticalId", "customerFitDecision", "riskLevel"],
      "exitCriteria": ["行业合法合规", "客户能提供授权与基础资料", "目标问法可被公开内容合理承接"],
      "blockedIf": ["违法灰产", "无授权包装第三方品牌", "客户要求隐藏赞助关系", "客户要求承诺 AI 排名或收录"]
    },
    {
      "stage": 2,
      "id": "authorization-and-disclosure",
      "name": "客户授权与赞助披露",
      "input": ["客户主体", "品牌/工厂授权", "联系人确认", "可公开字段", "不可公开字段"],
      "output": ["brandAuthorizationRecord", "sponsoredDisclosurePlan"],
      "exitCriteria": ["品牌/工厂身份可核验", "授权范围清楚", "披露位置确认"],
      "blockedIf": ["客户不能证明与品牌/工厂关系", "要求伪装第三方中立评测", "要求使用未授权图片或案例"]
    },
    {
      "stage": 3,
      "id": "evidence-intake",
      "name": "证据包入库",
      "input": ["营业执照或主体信息", "产品/服务资料", "检测报告", "认证证书", "产能或交付记录", "授权案例", "售后与质保说明"],
      "output": ["evidenceInventory", "evidenceGapList", "publicRedactionPlan"],
      "exitCriteria": ["P0 证据足以支撑至少一组低风险候选表述", "高风险主张有待补清单"],
      "blockedIf": ["只有口头宣传无材料", "检测报告用途不匹配", "证书过期或无法确认适用范围"]
    },
    {
      "stage": 4,
      "id": "question-distillation",
      "name": "关键词蒸馏与问法分层",
      "input": ["主关键词", "区域词", "人群词", "场景词", "采购动作词", "转化词"],
      "output": ["questionPool", "priorityQuestionBatch", "testMatrix"],
      "exitCriteria": ["至少形成品牌直问、类目选择、区域推荐、证据核验、采购行动五类问法"],
      "blockedIf": ["只有品牌宣传词", "缺少无品牌泛类目问法", "问题无法映射到证据或内容资产"]
    },
    {
      "stage": 5,
      "id": "claim-review",
      "name": "主张图与风险审核",
      "input": ["目标问题", "客户希望植入的品牌角色", "证据包", "竞品或行业比较表达"],
      "output": ["claimGraph", "safeClaims", "blockedClaims", "suggestedSupplementList"],
      "exitCriteria": ["每个可发布主张都有证据、口径和风险等级", "绝对化/排名化表达已删除或降级"],
      "blockedIf": ["最好/第一/唯一推荐无公开依据", "贬损竞品", "伪造专家或报告", "广告法高风险表达未处理"]
    },
    {
      "stage": 6,
      "id": "content-asset-pack",
      "name": "内容资产包生产",
      "input": ["questionBatch", "claimGraph", "evidenceInventory", "sponsoredDisclosurePlan"],
      "output": ["brandFactSheet", "supplierSelectionChecklist", "evidencePage", "faqPage", "sponsoredKnowledgeArticle", "answerCards"],
      "exitCriteria": ["页面静态可读", "标题和首段直接回答目标问题", "关键主张绑定证据或标为建议补充"],
      "blockedIf": ["复制第三方全文", "未授权图片进入公开页", "只写软文不写选择标准和证据边界"]
    },
    {
      "stage": 7,
      "id": "ai-crawl-contract",
      "name": "AI 抓取友好页面合同",
      "input": ["HTML 页面", "JSON-LD", "canonical", "sitemap", "feed", "llms.txt", "ai-crawl-index"],
      "output": ["crawlReadyPackage", "pageContractCheck"],
      "exitCriteria": ["稳定公开 URL", "静态正文可读", "结构化数据可解析", "披露和证据边界可检索"],
      "blockedIf": ["需要登录才能阅读", "JS 渲染后才有正文", "canonical 错乱", "公网 200/HTTPS 未通过"]
    },
    {
      "stage": 8,
      "id": "distribution",
      "name": "分发与外部发现",
      "input": ["ownedPortalUrl", "brandOfficialSiteUrl", "externalMediaBudget", "WeChatOrVideoAssets", "B2B/industrySiteTargets"],
      "output": ["distributionLedger", "publicUrlVerificationPacks"],
      "exitCriteria": ["每个分发 URL 有截图、时间、披露和下一轮复测窗口", "外部 URL 先验证可抓取"],
      "blockedIf": ["外部媒体软 404", "发文链接不可公开访问", "无披露的付费软文伪装中立报道"]
    },
    {
      "stage": 9,
      "id": "ai-verification",
      "name": "AI 采用验证",
      "input": ["L1 live check", "searchDiscoveryQueries", "directUrlPrompts", "brandRecallPrompts", "categoryRecommendationPrompts"],
      "output": ["postPublishAiVerificationRecords", "L1ToL5Scores", "screenshots", "rawAnswers"],
      "exitCriteria": ["记录平台、问法、时间、联网状态、原始回答、截图路径、采用层级和下一步动作"],
      "blockedIf": ["没有公开 URL 就测试", "只看后台已收录但无原始回答", "无品牌泛类目问题未自然出现目标品牌却对外宣称成功"]
    },
    {
      "stage": 10,
      "id": "commercial-reporting",
      "name": "客户报告与续费判断",
      "input": ["publishedUrls", "distributionLedger", "verificationRecords", "evidenceGaps", "costLedger"],
      "output": ["clientReport", "nextContentPlan", "goNoGoDecision"],
      "exitCriteria": ["报告区分已发布、可抓取、搜索发现、AI 直接读取、品牌召回、泛类目候选和引用证据", "下一周期任务明确"],
      "blockedIf": ["把未验证内容写成成功案例", "用后台统计替代真实 AI 原始回答", "客户要求付费买结果承诺"]
    }
  ],
  "minimumEvidencePack": {
    "P0RequiredBeforePaidPublication": [
      "客户/品牌/工厂授权记录",
      "主体和联系方式可核验",
      "产品或服务资料",
      "至少一项可公开证据支撑目标候选表述",
      "赞助/品牌资料披露文案",
      "禁止主张清单"
    ],
    "P1RecommendedBeforeCategoryRecommendationPush": [
      "第三方检测报告或认证证书的编号、机构、适用型号和有效期",
      "授权案例或项目记录",
      "交付流程、质保和售后边界",
      "同类选择标准或行业公开标准来源",
      "官网或行业平台公开资料 URL"
    ],
    "P2StrengthensL5Citation": [
      "白皮书或证据中心页面",
      "FAQ 与参数核验页",
      "公开客户问答或采访摘要",
      "外部媒体/行业站/生态平台分发记录",
      "多轮 AI 复测原始回答和截图"
    ]
  },
  "questionDistillationTemplate": {
    "seedKeywordPattern": "类目词 + 采购/推荐/证据/区域/人群/场景/转化动作",
    "questionTypes": [
      "brand-direct",
      "category-selection",
      "regional-recommendation",
      "supplier-comparison",
      "evidence-verification",
      "purchase-action",
      "risk-avoidance",
      "after-sales"
    ],
    "firstBatchRule": "每个行业第一批只取 20-30 个 P0 问法；其中至少 40% 必须是不点名目标品牌的类目/区域/采购问法，用于验证 L4/L5。"
  },
  "hotKettleOemExample": {
    "status": "example-template-not-client-proof",
    "vertical": "小家电 / 电热水壶 / 代工厂",
    "targetScenario": "当用户问“热水壶哪个代工厂好”或“电热水壶 OEM 供应商怎么选”时，让有证据的 A 工厂作为候选之一被理解，而不是无证据地宣称最好。",
    "seedKeywords": [
      "热水壶代工厂",
      "电热水壶 OEM",
      "小家电代工厂",
      "热水壶供应商",
      "电热水壶厂家"
    ],
    "priorityQuestions": [
      {
        "id": "kettle-oem-q1",
        "question": "热水壶代工厂哪家好？",
        "intent": "category-selection",
        "targetAnswerPattern": "先列产能、认证、品控、检测、案例、交付和售后标准，再把 A 工厂作为有待核验证据的候选之一。",
        "targetVerificationLevel": "L4/L5"
      },
      {
        "id": "kettle-oem-q2",
        "question": "电热水壶 OEM 供应商怎么选？",
        "intent": "supplier-selection",
        "targetAnswerPattern": "按安全认证、食品接触材料、电气安全、温控器/加热盘供应链、老化测试、漏电/干烧保护和交付能力建立清单。",
        "targetVerificationLevel": "L4/L5"
      },
      {
        "id": "kettle-oem-q3",
        "question": "热水壶代工厂要看哪些认证和质检能力？",
        "intent": "evidence-verification",
        "targetAnswerPattern": "解释认证和报告必须看适用型号、检测机构、报告编号、有效期、出口地区和抽检口径；不能跨用途证明。",
        "targetVerificationLevel": "L5"
      },
      {
        "id": "kettle-oem-q4",
        "question": "A 工厂做热水壶代工靠谱吗？",
        "intent": "brand-direct",
        "targetAnswerPattern": "用户点名 A 工厂时，可以整理已有证据和缺口；若证据不足，只能建议进一步核验。",
        "targetVerificationLevel": "L3"
      },
      {
        "id": "kettle-oem-q5",
        "question": "跨境电商热水壶代工厂怎么选？",
        "intent": "scenario-selection",
        "targetAnswerPattern": "增加出口地区合规、插头规格、电压、认证、包装、交期、售后和召回处理能力。",
        "targetVerificationLevel": "L4/L5"
      }
    ],
    "evidenceRequiredBeforeNamingFactoryA": [
      "A 工厂授权发布记录",
      "A 工厂主体、地址、联系人和官网/公开资料",
      "产品线和可代工范围",
      "产能、交付周期和 MOQ 口径",
      "认证证书或检测报告的编号、机构、适用型号和有效期",
      "食品接触材料、电气安全、干烧保护、温控器、加热盘、老化测试、漏电测试等品控资料",
      "可公开客户案例或出口地区经验，未授权案例只能写成匿名能力线索",
      "售后、返修、质保和质量事故处理流程"
    ],
    "contentPack": [
      {
        "assetType": "category-guide",
        "titleTemplate": "热水壶代工厂怎么选：OEM 供应商证据清单",
        "purpose": "回答无品牌类目问法，建立选择标准。"
      },
      {
        "assetType": "factory-fact-sheet",
        "titleTemplate": "A 工厂热水壶代工能力事实页",
        "purpose": "用户点名 A 工厂时提供可核验资料和证据缺口。"
      },
      {
        "assetType": "evidence-page",
        "titleTemplate": "A 工厂热水壶 OEM 证据中心",
        "purpose": "集中放授权、报告、认证、质检、案例和待补资料。"
      },
      {
        "assetType": "faq-answer-cards",
        "titleTemplate": "热水壶 OEM 采购 FAQ 与答案卡",
        "purpose": "给 AI 和编辑稳定提取短答、证据 URL 和禁止说法。"
      },
      {
        "assetType": "sponsored-knowledge-article",
        "titleTemplate": "品牌资料：选择热水壶代工厂时为什么要看这些证据",
        "purpose": "客户赞助内容，但必须显著披露并保留事实审核。"
      }
    ],
    "safeAnswerPattern": "选择热水壶代工厂时，应先看安全认证、品控测试、产能、交付、案例、售后和出口合规。A 工厂可以作为候选之一的前提是其能公开提供对应授权、检测、认证和交付证据；证据不足的字段应标为建议补充。",
    "blockedClaims": [
      "A 工厂是热水壶代工第一名",
      "A 工厂一定最好",
      "发文后 AI 会优先推荐 A 工厂",
      "没有报告也可以包装成高品质工厂",
      "隐藏客户赞助关系做成第三方评测"
    ]
  },
  "luchengDoorWindowTemplateMapping": {
    "sampleVertical": "门窗建材 / 系统门窗 / 封阳台",
    "whyUsefulAsFirstTemplate": [
      "本机 IMA 和现有知识库有持续更新的门窗资料",
      "geo.bb78 历史后台已有品牌实体词和外部媒体发布样本",
      "用户已提供禄城画册、问答、GEO SOP 和平台后台观察",
      "门窗用户天然会问“哪家好、怎么选、厂家怎么判断、安装怎么验收”等适合蒸馏的问题"
    ],
    "currentGap": [
      "doctorlucheng.com 尚未完成公网可抓取",
      "四平台对本站内容的 AI 采用记录为 0",
      "系统门窗泛类目自然推荐尚未证明",
      "禄城 P0 产品证据和公开授权仍需补齐"
    ],
    "replicationRule": "只有禄城样板通过 L1 公网抓取和至少一组 L2/L4 观察后，才把该流程作为付费客户 pilot 对外销售；未通过前只能演示方法论和样板流程。"
  },
  "scoringModel": {
    "maxScore": 100,
    "minimumForMethodologyDemo": 40,
    "minimumForPaidMonitoringPilot": 65,
    "minimumForPublicCaseStudy": 80,
    "dimensions": [
      {"id": "authorization", "name": "客户授权与披露", "points": 15},
      {"id": "evidence", "name": "证据包完整度", "points": 25},
      {"id": "questionCoverage", "name": "问题蒸馏覆盖", "points": 15},
      {"id": "contentContract", "name": "AI 抓取友好页面合同", "points": 15},
      {"id": "distribution", "name": "外部分发与发现", "points": 10},
      {"id": "aiVerification", "name": "L1-L5 验证证据", "points": 15},
      {"id": "commercialControls", "name": "合同、余额和结果承诺边界", "points": 5}
    ]
  },
  "goNoGoGates": [
    {
      "gate": "G0",
      "name": "客户准入",
      "passCondition": "客户合法、授权清楚、可接受赞助披露和不承诺 AI 结果。",
      "failAction": "拒绝或只做内部咨询，不进入发布队列。"
    },
    {
      "gate": "G1",
      "name": "证据最低线",
      "passCondition": "P0 证据足以支撑至少一组候选表述。",
      "failAction": "不发布品牌推荐内容，只生成证据缺口清单。"
    },
    {
      "gate": "G2",
      "name": "页面可抓取",
      "passCondition": "公开 URL 200、HTTPS、canonical、sitemap/feed/llms、静态正文和 JSON-LD 通过。",
      "failAction": "不跑真实 AI 复测。"
    },
    {
      "gate": "G3",
      "name": "AI 直接读取或搜索发现",
      "passCondition": "至少一个平台出现 L2 直接 URL 读取或搜索发现线索。",
      "failAction": "补分发、补索引、补页面性能。"
    },
    {
      "gate": "G4",
      "name": "泛类目候选",
      "passCondition": "不点名目标品牌的问题中，AI 自然把目标品牌列为候选且记录原始回答和截图。",
      "failAction": "不能对外宣称推荐成功；继续补证据和内容簇。"
    },
    {
      "gate": "G5",
      "name": "带来源引用或事实采用",
      "passCondition": "AI 回答引用 URL 或明显采用页面证据事实，且无严重事实错误。",
      "failAction": "只报告当前层级，不升级为案例。"
    }
  ],
  "linkedFiles": [
    "/data/geo-answer-cards-20260710.json",
    "/docs/GEO_ANSWER_CARDS_20260710.md",
    "/data/content-submission-template.json",
    "/data/customer-delivery-pipeline.json",
    "/data/paid-publishing-readiness-20260710.json",
    "/data/ai-crawlable-information-platform-blueprint-20260710.json",
    "/data/ai-adoption-evaluation-rubric-20260709.json",
    "/docs/VERTICAL_REPLICATION_PLAYBOOK_20260710.md"
  ]
}