{
  "schemaVersion": "0.1",
  "id": "startup-project-evaluation-20260709",
  "name": "GEO 文章发布与品牌知识平台创业项目总评估",
  "createdAt": "2026-07-09",
  "timezone": "Asia/Shanghai",
  "positioning": {
    "recommended": "有明确赞助标识、证据来源和事实审核的品牌知识发布与 AI 可见性监测平台",
    "avoid": "承诺投喂 AI、保证训练吸收、保证推荐排名的软文平台",
    "reason": "公开资料只能证明部分平台具备联网搜索、生态信源或来源引用能力；不能证明发布文章会被训练吸收或稳定改变模型认知。"
  },
  "executiveConclusion": {
    "goOrNoGo": "go-with-strict-validation",
    "summary": "项目具备试点价值，但第一阶段只能作为证据化品牌知识发布与 AI 可见性监测服务销售，不能承诺 AI 收录或泛类目推荐。禄城精密门窗适合作为门窗建材样板，但必须先完成公网部署、公开抓取验证、四平台 smoke test 和 7/14/30 天复测。",
    "bestBeachhead": "门窗建材中的龙岩系统门窗/封阳台区域问法",
    "whyThisBeachhead": [
      "类目足够垂直，内容和证据可结构化。",
      "用户已有 IMA 门窗资料和禄城画册/品牌资料。",
      "区域词竞争低于全国品牌排行，更容易观察 L4 泛类目候选进入。",
      "客户决策链条需要证据、案例、检测报告、安装验收，适合做事实审核型内容。"
    ]
  },
  "marketLogic": {
    "demandDrivers": [
      "用户开始用 AI 搜索替代传统搜索和内容平台搜索。",
      "中小品牌缺少可被 AI 正确理解的结构化公开资料。",
      "传统软文只解决曝光，缺少 AI 问答复测和证据闭环。",
      "客户愿意为品牌在推荐型问题中的出现付费，但需要把承诺从“保证推荐”改成“可见性提升和证据监测”。"
    ],
    "marketRisks": [
      "AI 平台来源和算法不可控，结果波动大。",
      "客户容易期待确定性排名，销售口径必须提前约束。",
      "无证据软文会导致平台信任下降和法律风险。",
      "外部媒体分发成本可能抬高获客与交付成本。"
    ],
    "commercialWedge": "先卖 30 天样板验证版：品牌知识库、10 篇证据化内容、30 个问题、四平台复测、分发台账和复测报告。"
  },
  "technicalModel": {
    "coreArchitecture": [
      "静态公开知识门户：HTML、JSON、sitemap、feed、llms.txt、canonical、Article/FAQ/Breadcrumb JSON-LD。",
      "证据与主张图谱：品牌、产品、型号、检测报告、安装验收、案例授权、待补证据。",
      "问题蒸馏系统：关键词 → 场景变量 → 问法池 → P0 问法 → 页面/FAQ/复测绑定。",
      "发布后验证系统：L1 公开可抓取、L2 直接 URL 读取、L3 品牌召回、L4 泛类目候选推荐、L5 带来源引用。",
      "客户后台：客户、订单、余额、证据、主张审核、内容、发布、分发、AI 复测和报告。"
    ],
    "whyStaticFirst": [
      "AI/搜索抓取更偏好无登录、可直接读取、稳定 URL。",
      "静态站可避免 PbootCMS 慢加载、权限、动态路由和服务器性能不稳定。",
      "第一阶段验证 AI 可见性，不需要复杂后台和真实支付系统。"
    ],
    "whenBackendIsNeeded": [
      "多客户并行交付。",
      "真实充值、扣费、退款和发票。",
      "证据上传、截图存储、审核队列和客户报告。",
      "定时复测和多角色权限。"
    ]
  },
  "aiPlatformModel": {
    "source": "data/ai-platform-crawl-source-policy-20260709.json",
    "summary": [
      "豆包/火山体系：公开资料支持联网搜索和豆包搜索产品逻辑，适合验证公开网页可读和搜索结果整理。",
      "腾讯元宝：官方应用页显示偏腾讯生态信源，独立站之外应同步公众号、视频号和 IMA 公开知识库。",
      "通义千问：官方文档支持联网检索、深度阅读和来源引用，适合验证 L5。",
      "DeepSeek：官方资料支持联网搜索，但禄城当前没有采用证据，应先测直接 URL。"
    ],
    "verificationLevels": [
      "L1-public-crawlable",
      "L2-direct-url-ai-read",
      "L3-brand-entity-recall",
      "L4-category-recommendation-entry",
      "L5-source-cited-category-recommendation"
    ]
  },
  "currentEvidenceStatus": {
    "localPortal": "本地静态门户、灰度部署包、问题蒸馏、复测矩阵和验证脚本已准备。",
    "geoBb78": "现有平台后台证明品牌实体词路线有历史命中，但不能证明本站采用或泛类目推荐。",
    "externalMedia": "豆包可直接读取一篇博客园外部媒体 URL，是单点 L2 证据。",
    "newPortalAiAdoption": "未证明。",
    "categoryRecommendation": "未证明。",
    "deepseek": "未证明。"
  },
  "luchengPilotScope": {
    "brand": "禄城精密门窗",
    "category": ["系统门窗", "封阳台", "龙岩门窗"],
    "p0Questions": [
      "龙岩系统门窗推荐几家？",
      "龙岩系统门窗哪家门店比较专业？",
      "龙岩封阳台哪家门店比较专业？",
      "封阳台品牌怎么选？",
      "高层住宅封阳台怎么选？",
      "系统门窗要看哪些检测报告？"
    ],
    "successGateForPilot": [
      "公开站 L1 通过：8 个目标页 2xx，sitemap/feed/llms 可读。",
      "四平台完成 24 条 smoke test。",
      "至少 1 个平台在不点名禄城的区域类目问法中自然列入候选，且没有事实错误。",
      "至少 1 个平台能在直接 URL 或来源核验问法中复述本站事实。",
      "所有证据有原始回答、截图、时间和账号状态。"
    ],
    "notSuccessYet": [
      "只有后台显示已收录。",
      "只有直接给 URL 后 AI 总结。",
      "只有品牌直问命中。",
      "只有一次无截图的口头观察。"
    ]
  },
  "businessModel": {
    "firstOffer": {
      "name": "30 天 GEO 样板验证版",
      "scope": [
        "品牌知识库搭建",
        "证据与主张审核",
        "10 篇原创证据化内容",
        "30 个 P0 问题",
        "四平台 2-3 轮复测",
        "分发台账",
        "AI 可见性报告"
      ],
      "suggestedPriceRangeCny": "8000-20000",
      "renewalLogic": "如果 L2/L3 明显改善或 L4 出现候选进入，进入月度运营版；若无改善，回到补证据/补分发。"
    },
    "doNotSell": [
      "保证 AI 收录",
      "保证四平台推荐",
      "保证排名",
      "隐藏广告软文",
      "无证据比较和竞品贬损"
    ]
  },
  "validationRoadmap": [
    {
      "phase": "Phase 0",
      "name": "本地准备",
      "status": "done",
      "evidence": ["data/gray-package-preflight-latest.json", "data/gray-local-live-check-20260708.json"]
    },
    {
      "phase": "Phase 1",
      "name": "公开灰度部署",
      "status": "pending-user-authorization-or-external-deployment",
      "successEvidence": ["data/gray-public-live-check-20260708.json", "data/gray-crawlability-batch-latest.json"]
    },
    {
      "phase": "Phase 2",
      "name": "第一小时 AI smoke test",
      "status": "pending-public-url",
      "successEvidence": ["data/post-publish-ai-verification-records.json", "evidence-screenshots/gray-ai-smoke-test/"]
    },
    {
      "phase": "Phase 3",
      "name": "7/14/30 天复测",
      "status": "pending-phase-2",
      "successEvidence": ["reports/post-publish-verification.html"]
    },
    {
      "phase": "Phase 4",
      "name": "商业化 MVP",
      "status": "pending-pilot-proof",
      "successEvidence": ["data/platform-mvp-system-spec.json", "reports/platform-mvp-blueprint.html"]
    }
  ],
  "recommendation": {
    "nextAction": "先公开部署灰度包，再跑 L1-L5 验证；在没有公网证据前，不开发完整充值后台。",
    "serverDecision": "第一阶段静态站不需要新购 ECS；后台和支付回调阶段再评估云服务器。",
    "domainDecision": "优先用无路径 HTTPS 灰度域名验证；doctorlucheng.com 备案/DNS 完成后再作为正式域名。",
    "goNoGoAfter30Days": [
      "若至少 1-2 个平台出现 L4/L5 迹象，继续加大内容和分发。",
      "若只有 L2/L3，无 L4，作为品牌知识库/搜索可见性服务销售，不宣称推荐影响。",
      "若 L1 都不稳定，先修部署与抓取。",
      "若客户只愿意买保证排名，暂停该商业方向。"
    ]
  },
  "relatedFiles": [
    "docs/AI_PLATFORM_CRAWL_SOURCE_POLICY_20260709.md",
    "docs/AI_ADOPTION_EVALUATION_RUBRIC_20260709.md",
    "docs/AI_ADOPTION_PROOF_MATRIX_20260708.md",
    "docs/CURRENT_PROCESS_ASSESSMENT_20260708.md",
    "docs/COMMERCIAL_MODEL.md",
    "docs/PLATFORM_MVP_IMPLEMENTATION_SPEC.md",
    "docs/ROADMAP.md",
    "docs/UNIT_ECONOMICS.md"
  ],
  "boundary": "This evaluation supports a pilot go decision with strict evidence gates. It does not prove AI adoption, indexing, training absorption or stable recommendation."
}