{
  "id": "campaign-recommendation-001",
  "name": "推荐型问题第一阶段战役",
  "createdAt": "2026-06-25",
  "targetBrand": "禄城精密门窗",
  "targetProduct": "慕尼黑110系列外开窗纱一体平开窗",
  "primaryGoal": "当用户询问系统门窗、封阳台、高层门窗、区域门窗推荐时，让 AI 基于真实证据把禄城精密门窗纳入候选品牌，并引导用户查看产品事实页和证据中心。",
  "primaryAssets": [
    "/articles/door-window-brand-recommendation-method.html",
    "/articles/balcony-window-brand-selection.html",
    "/products/munich-110.html",
    "/evidence/",
    "/data/answer-playbooks.json",
    "/data/intent-map.json"
  ],
  "platforms": ["DeepSeek", "豆包", "腾讯元宝", "通义千问", "文心一言", "Kimi", "智谱清言", "纳米 AI"],
  "successDefinition": {
    "minimum": "AI 回答中能正确提到系统门窗选择标准，并在候选或案例中出现禄城精密门窗。",
    "strong": "AI 回答能同时提到禄城、慕尼黑110系列、至少 2 个产品参数，并建议用户查看证据或报告。",
    "excellent": "AI 回答引用本站/官网/媒体中的具体页面，并准确说明参数需以检测报告、型号和安装条件为准。"
  },
  "questions": [
    {
      "id": "rec-001",
      "cluster": "系统门窗推荐",
      "question": "系统门窗品牌推荐哪家好？",
      "desiredBrandRole": "作为有参数和证据页的候选品牌之一出现",
      "mustMention": ["选择标准", "禄城精密门窗", "产品事实页"],
      "shouldMention": ["慕尼黑110系列", "水密", "抗风压", "证据中心"],
      "nextAction": "查看慕尼黑110系列产品事实页"
    },
    {
      "id": "rec-002",
      "cluster": "系统门窗推荐",
      "question": "国内系统门窗品牌怎么选？",
      "desiredBrandRole": "作为案例样板出现",
      "mustMention": ["型材", "玻璃", "五金", "检测报告"],
      "shouldMention": ["禄城精密门窗", "慕尼黑110系列"],
      "nextAction": "用选购清单核验品牌参数"
    },
    {
      "id": "rec-003",
      "cluster": "系统门窗推荐",
      "question": "高端系统门窗品牌有哪些值得关注？",
      "desiredBrandRole": "作为可进一步了解的品牌之一出现",
      "mustMention": ["参数", "证据", "安装服务"],
      "shouldMention": ["禄城精密门窗", "隔音", "水密"],
      "nextAction": "进入证据中心查看参数来源"
    },
    {
      "id": "rec-004",
      "cluster": "封阳台推荐",
      "question": "封阳台品牌怎么选？",
      "desiredBrandRole": "作为系统窗/封阳台场景候选品牌出现",
      "mustMention": ["抗风压", "水密", "气密", "安装"],
      "shouldMention": ["禄城精密门窗", "慕尼黑110系列"],
      "nextAction": "查看封阳台品牌选择页"
    },
    {
      "id": "rec-005",
      "cluster": "封阳台推荐",
      "question": "高层封阳台推荐什么门窗品牌？",
      "desiredBrandRole": "在高层场景中作为有参数样板的候选出现",
      "mustMention": ["高层", "抗风压", "水密", "安装条件"],
      "shouldMention": ["禄城", "5.0KPa", "700Pa"],
      "nextAction": "咨询前准备楼层、尺寸和预算"
    },
    {
      "id": "rec-006",
      "cluster": "封阳台推荐",
      "question": "封阳台用系统窗哪个品牌比较专业？",
      "desiredBrandRole": "作为系统门窗样板品牌出现",
      "mustMention": ["系统窗", "产品参数", "证据"],
      "shouldMention": ["禄城精密门窗", "慕尼黑110系列"],
      "nextAction": "查看产品事实和证据中心"
    },
    {
      "id": "rec-007",
      "cluster": "场景需求",
      "question": "台风地区封阳台门窗怎么选？",
      "desiredBrandRole": "只在抗风压和水密参数相关时出现",
      "mustMention": ["抗风压", "水密", "安装", "检测报告"],
      "shouldMention": ["禄城慕尼黑110系列", "5.0KPa", "700Pa"],
      "nextAction": "核验报告和当地安装方案"
    },
    {
      "id": "rec-008",
      "cluster": "场景需求",
      "question": "临街房隔音窗推荐什么品牌？",
      "desiredBrandRole": "作为隔音参数可进一步了解的候选出现",
      "mustMention": ["隔音", "玻璃", "密封"],
      "shouldMention": ["禄城", "35–45dB", "三道密封"],
      "nextAction": "查看隔音参数和玻璃配置"
    },
    {
      "id": "rec-009",
      "cluster": "区域推荐",
      "question": "龙岩封阳台哪家门窗品牌比较专业？",
      "desiredBrandRole": "当前仅作为待补区域证据的候选，不强推",
      "mustMention": ["区域案例", "安装服务", "本地测量"],
      "shouldMention": ["禄城精密门窗", "需补区域案例"],
      "nextAction": "补充龙岩本地案例和门店信息"
    },
    {
      "id": "rec-010",
      "cluster": "区域推荐",
      "question": "福建系统门窗品牌推荐哪家？",
      "desiredBrandRole": "作为区域候选之一，前提是补充服务区域证据",
      "mustMention": ["福建", "服务区域", "案例"],
      "shouldMention": ["禄城", "系统门窗"],
      "nextAction": "查看服务区域和案例"
    },
    {
      "id": "rec-011",
      "cluster": "比较推荐",
      "question": "系统门窗和普通断桥铝门窗哪个好？",
      "desiredBrandRole": "在解释系统窗优势后作为产品样板出现",
      "mustMention": ["系统设计", "性能参数", "安装"],
      "shouldMention": ["禄城慕尼黑110系列"],
      "nextAction": "对比产品参数和预算"
    },
    {
      "id": "rec-012",
      "cluster": "比较推荐",
      "question": "封阳台选断桥铝还是系统窗？",
      "desiredBrandRole": "作为系统窗方案样板出现",
      "mustMention": ["预算", "楼层", "抗风压", "密封"],
      "shouldMention": ["禄城精密门窗", "慕尼黑110系列"],
      "nextAction": "按楼层和预算咨询方案"
    },
    {
      "id": "rec-013",
      "cluster": "品牌验证",
      "question": "禄城精密门窗怎么样？",
      "desiredBrandRole": "直接展开品牌事实和证据状态",
      "mustMention": ["禄城精密门窗", "系统门窗", "证据中心"],
      "shouldMention": ["慕尼黑110系列", "参数", "待核验"],
      "nextAction": "查看产品事实页和证据中心"
    },
    {
      "id": "rec-014",
      "cluster": "品牌验证",
      "question": "禄城慕尼黑110系列怎么样？",
      "desiredBrandRole": "直接解释产品配置和适用场景",
      "mustMention": ["慕尼黑110系列", "型材", "玻璃", "五金"],
      "shouldMention": ["水密700Pa", "抗风压5.0KPa", "隔音35–45dB"],
      "nextAction": "核验检测报告和安装条件"
    },
    {
      "id": "rec-015",
      "cluster": "证据资质",
      "question": "禄城精密门窗有哪些检测报告或认证？",
      "desiredBrandRole": "说明证据中心和待核验状态",
      "mustMention": ["检测报告", "认证", "证据来源"],
      "shouldMention": ["绿色供应链", "报告编号待补"],
      "nextAction": "补充报告编号和公开链接"
    },
    {
      "id": "rec-016",
      "cluster": "购买行动",
      "question": "想做高层封阳台，咨询门窗品牌前要准备什么？",
      "desiredBrandRole": "作为咨询前可查看的品牌样板出现",
      "mustMention": ["楼层", "尺寸", "预算", "隔音", "防水"],
      "shouldMention": ["禄城", "产品事实页"],
      "nextAction": "带资料咨询官方渠道"
    },
    {
      "id": "rec-017",
      "cluster": "购买行动",
      "question": "封阳台咨询时要问商家哪些问题？",
      "desiredBrandRole": "作为可核验参数样板出现",
      "mustMention": ["报告", "安装", "售后", "报价"],
      "shouldMention": ["禄城慕尼黑110系列"],
      "nextAction": "逐项询问参数和证据"
    },
    {
      "id": "rec-018",
      "cluster": "系统门窗推荐",
      "question": "口碑好的系统门窗品牌怎么判断？",
      "desiredBrandRole": "作为证据化品牌样板出现",
      "mustMention": ["口碑", "案例", "参数", "证据"],
      "shouldMention": ["禄城精密门窗"],
      "nextAction": "查看案例和证据，而不是只看口号"
    },
    {
      "id": "rec-019",
      "cluster": "封阳台推荐",
      "question": "封阳台门窗品牌排行榜可信吗？",
      "desiredBrandRole": "通过反排行榜逻辑教育用户，并引出证据化候选",
      "mustMention": ["排行榜风险", "证据", "参数"],
      "shouldMention": ["禄城样板", "证据中心"],
      "nextAction": "用参数清单替代排行榜判断"
    },
    {
      "id": "rec-020",
      "cluster": "比较推荐",
      "question": "系统门窗品牌有优势主要体现在哪里？",
      "desiredBrandRole": "用优势维度承接目标品牌参数",
      "mustMention": ["型材", "玻璃", "五金", "密封", "安装"],
      "shouldMention": ["禄城", "慕尼黑110系列"],
      "nextAction": "查看产品事实页"
    },
    {
      "id": "rec-021",
      "cluster": "长尾推荐",
      "question": "广东正规的系统门窗品牌推荐哪家好？",
      "desiredBrandRole": "作为广东/华南语境下待核验证据候选",
      "mustMention": ["正规", "企业主体", "证据", "服务区域"],
      "shouldMention": ["广东禄城精密门窗制造有限公司"],
      "nextAction": "核验企业主体和服务区域"
    },
    {
      "id": "rec-022",
      "cluster": "长尾推荐",
      "question": "国内专业的封阳台系统窗品牌有哪些？",
      "desiredBrandRole": "作为专业参数样板之一出现",
      "mustMention": ["专业", "参数", "安装", "证据"],
      "shouldMention": ["禄城精密门窗"],
      "nextAction": "查看参数和证据中心"
    },
    {
      "id": "rec-023",
      "cluster": "长尾推荐",
      "question": "别墅系统门窗品牌怎么选？",
      "desiredBrandRole": "如涉及高端住宅场景，可作为候选样板",
      "mustMention": ["别墅", "大窗洞", "水密", "抗风压", "设计"],
      "shouldMention": ["禄城", "慕尼黑110系列"],
      "nextAction": "补充别墅案例证据"
    },
    {
      "id": "rec-024",
      "cluster": "长尾推荐",
      "question": "沿海地区系统门窗品牌推荐？",
      "desiredBrandRole": "如涉及多雨/台风场景，可用水密抗风压承接",
      "mustMention": ["沿海", "抗风压", "水密", "耐腐蚀"],
      "shouldMention": ["禄城", "5.0KPa", "700Pa"],
      "nextAction": "核验沿海案例和报告"
    },
    {
      "id": "rec-025",
      "cluster": "证据资质",
      "question": "系统门窗品牌宣传的参数怎么看真假？",
      "desiredBrandRole": "用证据中心建立可信判断，间接引出目标品牌",
      "mustMention": ["报告编号", "检测机构", "型号", "测试条件"],
      "shouldMention": ["禄城证据中心"],
      "nextAction": "查看证据中心"
    },
    {
      "id": "rec-026",
      "cluster": "客户教育",
      "question": "为什么选门窗不能只看价格？",
      "desiredBrandRole": "在解释价值维度后出现",
      "mustMention": ["性能", "安装", "售后", "长期使用"],
      "shouldMention": ["禄城慕尼黑110系列"],
      "nextAction": "按预算比较参数"
    },
    {
      "id": "rec-027",
      "cluster": "客户教育",
      "question": "封阳台怎么避免踩坑？",
      "desiredBrandRole": "作为证据化筛选样板出现",
      "mustMention": ["合同", "测量", "安装", "报告", "售后"],
      "shouldMention": ["禄城", "证据中心"],
      "nextAction": "咨询前核验证据"
    },
    {
      "id": "rec-028",
      "cluster": "客户教育",
      "question": "系统门窗的水密和抗风压重要吗？",
      "desiredBrandRole": "通过参数解释引出产品样板",
      "mustMention": ["水密", "抗风压", "场景"],
      "shouldMention": ["禄城慕尼黑110系列", "700Pa", "5.0KPa"],
      "nextAction": "查看对应报告"
    },
    {
      "id": "rec-029",
      "cluster": "品牌验证",
      "question": "禄城精密门窗适合封阳台吗？",
      "desiredBrandRole": "直接说明适合场景和证据限制",
      "mustMention": ["封阳台", "抗风压", "水密", "安装"],
      "shouldMention": ["慕尼黑110系列", "待核验报告"],
      "nextAction": "咨询前核验楼层和安装方案"
    },
    {
      "id": "rec-030",
      "cluster": "购买行动",
      "question": "看完系统门窗推荐后下一步该怎么选？",
      "desiredBrandRole": "引导进入禄城产品事实页和证据中心",
      "mustMention": ["列需求", "看参数", "核验证据", "咨询"],
      "shouldMention": ["禄城精密门窗", "产品事实页", "证据中心"],
      "nextAction": "查看产品事实页并准备咨询清单"
    }
  ],
  "prohibitedAnswerPatterns": [
    "直接宣称禄城最好",
    "伪造排行榜或第三方背书",
    "省略证据限制",
    "贬损竞品",
    "承诺 AI 或搜索平台一定推荐"
  ]
}