{
  "schemaVersion": "0.1",
  "id": "paid-pilot-offer-gate-20260710",
  "name": "GEO 品牌知识平台付费试点报价与充值门禁",
  "createdAt": "2026-07-10",
  "timezone": "Asia/Shanghai",
  "purpose": "把“客户充值付费发表文章”的商业模式拆成可执行、可验证、不可夸大的收费门禁，明确当前能卖什么、什么时候能开付费 pilot、如何记账和如何处理未命中。",
  "currentDecision": {
    "status": "do-not-sell-ai-outcome-yet",
    "reason": "doctorlucheng.com 和预设灰度域名仍未通过公开可抓取检查，本站没有四平台真实 L2-L5 采用证据，也没有 L4/L5 泛类目自然候选记录。",
    "allowedNow": [
      "内部演示方法论和样板流程。",
      "向意向客户解释证据化品牌知识发布、赞助披露和 AI 可见性监测机制。",
      "收集客户公开资料和授权边界，形成待审核资料包。"
    ],
    "notAllowedNow": [
      "收取“保证 AI 收录/推荐/排名”的费用。",
      "以充值发文名义承诺改变大模型认知。",
      "发布隐藏赞助软文或伪装第三方中立测评。",
      "在公开 L1 门禁前收取正式发布消耗款。"
    ]
  },
  "offerLevels": [
    {
      "level": "methodology-demo",
      "entryGate": "local-assets-ready",
      "currentAvailability": "available-for-demo-not-paid-outcome",
      "canCharge": false,
      "positioning": "演示方法论、内容结构、证据台账、题库和监测矩阵。",
      "deliverables": [
        "样板站演示",
        "客户资料清单",
        "目标问法初筛",
        "风险主张初判"
      ],
      "mustSay": "这是方法论演示，不承诺 AI 收录或推荐。"
    },
    {
      "level": "paid-monitoring-pilot",
      "entryGate": "public-l1-pass",
      "currentAvailability": "not-yet",
      "canCharge": true,
      "chargeCondition": "至少一个公开无路径 HTTPS 站点通过 L1 full live check，客户签署授权与赞助披露确认，且合同明确不承诺 AI 结果。",
      "recommendedPlanSource": "data/plans.json#plan-sample-validation",
      "deliverables": [
        "1 个品牌事实页或品牌资料页",
        "1 个产品/服务事实页",
        "3-5 篇证据化 GEO 文章，或按行业难度缩减为首批 2 篇",
        "不少于 30 个目标问法",
        "四平台 24 条 smoke test",
        "Day0/Day7/Day14/Day30 AI 可见性报告",
        "未命中问法的内容和分发改进建议"
      ],
      "mustSay": "收费买的是内容、证据审核、发布、分发记录和监测，不买 AI 推荐结果。"
    },
    {
      "level": "case-study-pilot",
      "entryGate": "has-l2-and-no-critical-error",
      "currentAvailability": "not-yet",
      "canCharge": true,
      "chargeCondition": "至少 1 个平台完成 L2 直接 URL 读取且无严重事实错误；若要宣传进入类目推荐，必须至少 1 条 L4 或 L5。",
      "deliverables": [
        "完整 L1-L5 证据矩阵",
        "平台、问法、时间、原始回答、截图和来源链接",
        "阶段性案例复盘",
        "下一轮内容和渠道分发计划"
      ],
      "mustSay": "案例只代表特定时间、平台、问法和账号环境下的可复测结果。"
    }
  ],
  "rechargeAndLedgerRules": {
    "mvpAccountingMode": "ledger-only-until-real-payment-approved",
    "sourceFiles": [
      "data/customers.json",
      "data/orders.json",
      "data/balance-ledger.json"
    ],
    "rules": [
      "真实支付接入前，只用台账模拟客户余额，不记录真实资金流水。",
      "客户充值必须绑定订单、服务包、可消耗项目和发票/合同状态。",
      "预算应拆成内容服务费、外部分发预算、AI 监测费和证据审核费。",
      "未通过审核的内容不扣发布消耗；已发生的审核/撰写/监测服务按合同规则记录。",
      "外部媒体、公众号、视频号、抖音/头条等渠道费用必须作为代付或 pass-through 单独记录。",
      "不得把后台报表、直接 URL 读取或品牌直问包装成泛类目自然推荐成果。"
    ],
    "minimumTransactionFields": [
      "transactionId",
      "customerId",
      "orderId",
      "type",
      "amount",
      "currency",
      "status",
      "linkedDeliverable",
      "evidenceRecord",
      "createdAt"
    ]
  },
  "contractualBoundaries": {
    "mustInclude": [
      "赞助内容标识和品牌资料来源说明。",
      "平台只提供内容生产、证据审核、发布、分发执行和 AI 可见性监测。",
      "AI 平台回答具有波动性，结果按实际截图、原始回答和时间记录为准。",
      "不承诺训练吸收、不承诺固定排名、不承诺稳定推荐。",
      "客户对品牌授权、资料真实性和可公开范围负责。"
    ],
    "mustReject": [
      "伪造报告、排名、专家背书或媒体来源。",
      "无证据宣称第一、最好、唯一、权威推荐。",
      "贬损竞品。",
      "隐藏赞助关系。",
      "要求把未观察到的 AI 采用写成已收录。"
    ]
  },
  "pilotAcceptanceCriteria": [
    {
      "gate": "A-public-crawlability",
      "requiredBefore": "paid-monitoring-pilot",
      "evidence": "公开 URL full live check 通过，sitemap/feed/llms/ai-crawl-index 与真实域名一致。"
    },
    {
      "gate": "B-customer-authorization",
      "requiredBefore": "any-publication",
      "evidence": "客户主体、品牌授权、可公开资料范围和赞助披露确认已记录。"
    },
    {
      "gate": "C-claim-review",
      "requiredBefore": "article-publication",
      "evidence": "每条关键主张有证据、改写、建议补充或阻断决定。"
    },
    {
      "gate": "D-ai-smoke-test",
      "requiredBefore": "case-study-or-renewal",
      "evidence": "24 条 smoke test 有平台、问法、时间、原始回答、截图、L2-L5 判定。"
    },
    {
      "gate": "E-category-entry",
      "requiredBefore": "recommendation-claim",
      "evidence": "至少 1 条不点名品牌的区域/类目问法自然把目标品牌列为候选，且无严重事实错误。"
    }
  ],
  "failureHandling": [
    "若 L1 失败：不启动 AI smoke test，只修公开抓取和 canonical。",
    "若 L2 失败：补页面可读性、外部发现和平台生态分发，不宣称 AI 采用。",
    "若 L3 成功但 L4 失败：只能说品牌实体可召回，不能说进入类目推荐。",
    "若回答出现错误事实：先修证据页和内容，不拿错误回答做成果。",
    "若客户拒绝赞助披露或证据审核：拒单或暂停。"
  ],
  "linkedFiles": [
    "data/plans.json",
    "data/customer-delivery-pipeline.json",
    "data/pilot-commercialization-readiness-model-20260710.json",
    "data/pilot-commercialization-readiness-20260710.json",
    "data/sponsored-content-policy.json",
    "data/content-submission-template.json",
    "data/ai-adoption-evaluation-rubric-20260709.json",
    "data/ai-platform-source-review-20260710.json"
  ],
  "boundary": "This gate defines when and how a paid pilot can be offered. It is not a payment system, not a contract, not an authorization to collect money, and not proof of AI adoption."
}