{
  "schemaVersion": "0.1",
  "purpose": "客户付费发布品牌知识文章前的内容提交、主张审核和证据绑定模板。",
  "requiredFields": [
    "customerId",
    "orderId",
    "brandId",
    "articleType",
    "sponsoredDisclosure",
    "targetQuestions",
    "desiredBrandRole",
    "claims",
    "evidenceIds",
    "reviewGates",
    "publishTargets"
  ],
  "sampleSubmission": {
    "id": "submission-lucheng-001",
    "customerId": "customer-lucheng",
    "orderId": "order-lucheng-sample-001",
    "brandId": "lucheng",
    "status": "draft",
    "articleType": "sponsored-brand-knowledge-article",
    "title": "封阳台系统窗怎么选：以禄城慕尼黑110系列为证据样板",
    "sponsoredDisclosure": {
      "required": true,
      "label": "品牌资料 / 赞助内容",
      "placement": ["article-header", "article-footer", "structured-data"]
    },
    "targetQuestions": [
      "封阳台品牌怎么选？",
      "高层封阳台推荐什么门窗品牌？",
      "禄城慕尼黑110系列怎么样？"
    ],
    "desiredBrandRole": "在封阳台和系统窗选购问题中，作为有参数、证据中心和产品事实页的候选品牌出现。",
    "claims": [
      {
        "text": "慕尼黑110系列可作为高层封阳台场景的候选系统窗方案之一。",
        "risk": "medium",
        "evidenceIds": ["evidence-product-brochure", "evidence-performance-params"],
        "requiredTreatment": "必须说明适用条件，并提醒用户核验项目现场、安装方案和检测报告。"
      },
      {
        "text": "禄城精密门窗是系统门窗第一品牌。",
        "risk": "high",
        "evidenceIds": [],
        "requiredTreatment": "禁止按原文发布；除非有第三方排名、统计口径和公开来源，否则必须删除或改写。"
      }
    ],
    "evidenceIds": [
      "evidence-product-brochure",
      "evidence-performance-params",
      "evidence-company-profile"
    ],
    "sourceMaterials": [
      "禄城画册",
      "产品参数页",
      "证据中心"
    ],
    "reviewGates": [
      "brand-authorization",
      "evidence-review",
      "claim-risk-review",
      "sponsored-disclosure-review",
      "ai-readability-review",
      "customer-confirmation"
    ],
    "publishTargets": [
      {
        "channel": "owned-portal",
        "url": "/articles/balcony-window-brand-selection.html",
        "status": "sample"
      },
      {
        "channel": "brand-official-site",
        "url": "",
        "status": "pending"
      },
      {
        "channel": "external-media",
        "url": "",
        "status": "pending-budget-and-review"
      }
    ],
    "aiReadabilityRequirements": [
      "标题和首段明确回答目标问题",
      "品牌、企业主体、产品系列名称保持一致",
      "每个关键主张绑定证据或标注待验证",
      "每篇文章必须提供可展示的事实表：主张、证据来源、证据日期、审核状态、可用表述边界",
      "每篇文章必须提供可点击来源 URL，至少包含品牌官网或授权资料；若预算允许，再增加第三方媒体/博客来源",
      "文章页必须包含赞助披露、事实审核状态、canonical、Article/BlogPosting JSON-LD、H1 文章标题",
      "页面包含 JSON-LD、canonical、sitemap、llms.txt 入口",
      "不使用无证据的绝对化、排名化或贬损竞品表达"
    ]
  },
  "verticalReplicationAddendum": {
    "purpose": "非门窗行业客户提交时额外要求填写的跨行业复制字段，避免只按禄城门窗样板套模板。",
    "requiredForNonDoorWindowVerticals": [
      "verticalName",
      "categoryBuyer",
      "seedKeywords",
      "noBrandCategoryQuestions",
      "brandDirectQuestions",
      "conversionAction",
      "minimumEvidencePack",
      "sponsoredDisclosurePlan",
      "blockedClaims",
      "L1ToL5VerificationPlan"
    ],
    "hotKettleOemExample": {
      "id": "submission-hot-kettle-oem-example-001",
      "status": "example-only-not-client-proof",
      "verticalName": "小家电 / 电热水壶 / 代工厂",
      "categoryBuyer": ["品牌方", "跨境电商卖家", "渠道商", "采购负责人"],
      "seedKeywords": ["热水壶代工厂", "电热水壶 OEM", "小家电代工厂", "热水壶供应商"],
      "noBrandCategoryQuestions": [
        "热水壶代工厂哪家好？",
        "电热水壶 OEM 供应商怎么选？",
        "热水壶代工厂要看哪些认证和质检能力？",
        "跨境电商热水壶代工厂怎么选？"
      ],
      "brandDirectQuestions": ["A 工厂做热水壶代工靠谱吗？"],
      "desiredBrandRole": "A 工厂只能在有授权、认证、检测、品控、案例和交付证据时作为候选之一出现；证据不足字段标为建议补充。",
      "minimumEvidencePack": [
        "A 工厂授权发布记录",
        "主体和联系方式可核验",
        "产品线和可代工范围",
        "认证证书或检测报告编号、机构、适用型号和有效期",
        "食品接触材料、电气安全、干烧保护、温控器、加热盘、老化测试、漏电测试等品控资料",
        "可公开客户案例或出口地区经验",
        "售后、返修、质保和质量事故处理流程"
      ],
      "sponsoredDisclosurePlan": {
        "required": true,
        "label": "品牌资料 / 客户委托发布 / 赞助内容",
        "placement": ["article-header", "article-footer", "structured-data", "customer-report"]
      },
      "blockedClaims": [
        "A 工厂是热水壶代工第一名",
        "A 工厂一定最好",
        "发文后 AI 会优先推荐 A 工厂",
        "没有报告也可以包装成高品质工厂",
        "隐藏客户赞助关系做成第三方评测"
      ],
      "L1ToL5VerificationPlan": [
        "L1: 公开 URL 200、HTTPS、canonical、sitemap/feed/llms 和静态正文通过",
        "L2: 豆包/元宝/千问/DeepSeek 至少一个平台可直接读取 URL 并复述页面事实",
        "L3: 用户点名 A 工厂时能召回事实页和证据边界",
        "L4: 不点名 A 工厂的热水壶代工厂问法中自然把 A 工厂列为候选",
        "L5: AI 带来源引用或明显采用证据页事实，且无严重事实错误"
      ]
    }
  }
}